Singapore is a nation of coffee lovers, where coffee is the second most consumed beverage after water. It’s no surprise then that the Singapore Coffee Fiesta is back for its second year, featuring over 60 special coffee blends from popular Nestlé coffee brands, including NESCAFÉ®, NESCAFÉ® Dolce Gusto®, and Starbucks® At Home. The event also features three brand-new and exclusive blends for coffee lovers across the island.
Discover Coffee, One Cup at a Time
Conceptualised to help customers explore new coffee flavours and find their new favourite blends, the Singapore Coffee Fiesta 2023 will feature 60 coffee flavours. Visitors can sample coffee for free at various roadshow locations across the island, with sampling flavours rotating weekly. In addition, exclusive in-store promotions and giveaways will be available at 14 participating locations.
New Coffee Blends
The Singapore Coffee Fiesta 2023 will also introduce three new coffee flavours, launching in-stores in mid-May: NESCAFÉ® GOLD 3in1 in Original and Intense and Starbucks® by Nespresso® Sunny Day Blend Blonde Roast Capsule Coffee.
NESCAFÉ® GOLD 3in1 is a Singapore-exclusive blend specially crafted to suit the Singaporean’s tastebuds. This everyday premium coffee mix is brewed with golden-roasted Arabica beans, bold and milky, yet smooth and full-bodied, perfect to start a perfect day. The original flavour provides a perfectly balanced cup, while the intense flavour caters to coffee lovers desiring a richer and fuller-bodied coffee experience.
The Starbucks® Sunny Day Blend by Nespresso® Blonde Roast Capsule Coffee expertly blends sun-dried and washed beans from Latin America, lightly roasted for a sweet and fruity flavour that reveals complex notes of vanilla and dried berries. The first light roast in the Starbucks® At Home range, the Sunny Day Blend is bright, sweet, and warm – just like the delightful sunlit days in Singapore from which it takes inspiration!
New Coffee Blends Review
As a coffee lover, I immediately said yes to attending the preview of Singapore Coffee Fiesta, and the event’s highlight was sampling the new coffee blends. NESCAFÉ® GOLD 3in1 Original and Intense blends were rich and full-bodied, with a smooth finish. The original flavour had a perfect balance of sweetness and bitterness, while the intense flavour was bolder and more robust. I was told that they experimented with the proportion of Arabica and Robusta beans to achieve the perfect taste for the local market. The Starbucks® Sunny Day Blend by Nespresso® Blonde Roast Capsule Coffee is my preferred choice as it is a delightfully light, smooth and fruity coffee, similar to the blend I enjoy at home daily. The flavour profile is excellent for sunny Singapore in the convenient form of Nespresso® pods, ready to be brewed anytime.
Singapore Coffee Fiesta
The Singapore Coffee Fiesta runs until 4 June 2023. Participating retailers include major supermarkets and selected e-commerce platforms such as FairPrice Online, RedMart, Lazada, and Shopee. The event aims to unite coffee lovers of all stripes, bringing them together to learn more about the coffee flavours and styles they love. Through roadshows and outreach programs, Singapore Coffee Fiesta transcends the conventional divide between “Singaporean” and “International” coffee styles, fostering a shared appreciation for both among coffee enthusiasts.
Promotions and Sampling
During the Singapore Coffee Fiesta 2023, customers can not only sample over 60 coffee flavours for free at various roadshow locations across the island but also receive branded kitchenware when they purchase $28, $48, and $58 worth of NESCAFÉ®, NESCAFÉ® Dolce Gusto®, or Starbucks® At Home products in-store and online – all while stocks last and subject to T&Cs.
This promotion is perfect for coffee enthusiasts to try new blends and stock up on their favourites while receiving exclusive branded kitchenware. The kitchenware includes mugs, spoons, and coasters perfect for enjoying coffee at home.
In addition to the promotions, exclusive in-store giveaways will be available at 14 participating locations. Customers can take advantage of these deals while they sample the rotating weekly flavours, which include beloved local kopi like the NESCAFÉ® Gao Siew Dai Kopi O; a café-style favourite, the Starbucks® At Home Cappuccino; or a grab-and-go essential, the NESCAFÉ® Iced Caffè Latte 500ml.
(Accurate as of 20 April 2023. Subject to change – check this site for updated information)
- Fairprice AMK 712: 21 – 23 April
- Fairprice Jurong Point: 21 April – 24 April, 26 April, 28-30 April
- Sheng Siong Clementi 720: 22-23 April, 25-26 April
- Cold Storage: 29 – 30 April
- Fairprice Vivocity: 5 May – 8 May
- Fairprice Tampines Mall: 5 May – 8 May
- Sheng Siong Bedok 209: 6 – 9 May
- Fairprice Punggol Oasis: 12 May – 15 May
- Giant WRS: 13 – 14 May
- Fairprice JEM: 19 – 22 May
- Fairprice Bukit Merah: 19 – 22 May
- Sheng Siong Woodlands J10: 20 – 21 May, 23 – 24 May
- Giant IMM: 27 – 28 May
- Fairprice NEX: 26 – 29 May, 2 – 4 June
This post was written after attending a media tasting/event. All opinions in this post are my own and not influenced by external parties. Details in this post are from a press release for informational purposes only and are accurate at the time of posting.