Food

BreadTalk’s 24th Anniversary: “Bready, Set, GOLD!” Promotions

July 14, 2024

BreadTalk’s 24th Anniversary—the beloved Singaporean bakery is marking its anniversary with a grand celebration. Known for its innovative approach to bread and pastries, BreadTalk has become a staple in many households. This July, from the 1st to the 31st, BreadTalk is rolling out the “Bready, Set, GOLD!” campaign, filled with new treats, exciting promotions, and exclusive merchandise. Let’s dive into the details of this month-long celebration and see what makes BreadTalk a cherished brand.

A Brief History of BreadTalk

Since opening its first outlet at Bugis Junction in 2000, BreadTalk has grown into an international brand with over 460 stores across 15 markets. Its commitment to innovation and quality has won numerous awards, making it a favourite among many for its creative and delicious baked goods.

$1.1 Cheesy Volcano and Choco Twist Buns (July 2024)

New Creations for BreadTalk’s 24th Anniversary

BreadTalk’s anniversary celebration is inspired by the upcoming 2024 Olympics, symbolising a spirit of excellence and competition. Here are some of the exciting new products you can look forward to:

Cheesy Volcano and Choco Twist

Two new buns lead the way in this celebration:

Cheesy Volcano: Crafted with French dough, this bun is shaped like a mini volcano and filled with a blend of four cheeses, including Gouda and Mozzarella. It’s a savoury treat perfect for any time of the day.
Choco Twist: This sweet treat combines a buttery croissant with creamy custard and chocolate chips. It’s ideal for those with a sweet tooth, especially alongside a cup of coffee.

From 1st to 16th July, these buns are available at a special promotional price of $1.10 each, reduced from their usual prices of $2 to $2.20.

Anniversary Promotions

BreadTalk has lined up several exciting promotions throughout July to celebrate its anniversary:

Flosss Buns Special

From 17th to 25th July, enjoy BreadTalk’s iconic Flosss buns at a special rate. The original Flosss and the spicy Fire Flosss will be available at 5 for $9 (usual price $11.50).

Expanded Bun Promotion

From 26th to 28th July, the promotion expands to include a variety of bun flavours. For just $9, you can mix and match any five buns from a broad selection, including:

Only U (Yam)
Rainbow Donut
Golden Nacho Cheese
Sausage Standard
Cheese Sausage

(Note: This promotion is not available at VivoCity, Marina Bay Link Mall, Marina Bay Sands, and ION Link outlets.)

Tempting Cakes and Pastries

BreadTalk is introducing the Blueberry Bliss Swiss roll, a soft and fluffy roll filled with blueberry buttercream, available for $6 (usual price $8.80). Also, try the new Mandarin Sea Salt Cheesecake, featuring mandarin oranges on a Biscoff base, priced at $10 (usual price $13.80).

For pastry lovers, BreadTalk’s palmier selection now includes a Cheese Palmier. Enjoy a buy-one-get-one-free promotion on all palmier varieties throughout July.

Refreshing Drinks

Cool down with BreadTalk’s refreshing beverages, including the new Sour Plum Juice. Throughout July, grab any two bottles for just $3 (usual price up to $5.60 each). Choices include:

Cold Brew Green Tea
Cold Brew Oolong Tea
Milk Tea
Sour Plum Juice

Special Offers and Discounts

BreadTalk is also offering several special deals:

Marble Buns: 2 for $5 (1st to 16th July), available in Chocolate or Kaya.
Muffins: $1 each (1st to 31st July), available in Chocolate, Raisin, and Blueberry.
Assorted Puddings: 2 for $6 (1st to 31st July), including Caramel, Chocolate, Mango, and Black Sesame.

Thye Moh Chan Joins the Celebration

BreadTalk’s sister brand, Thye Moh Chan, known for its traditional Teochew pastries, is introducing three new cookies:

Hazelnut Walnut Cookie
Coffee Walnut Cookie
Original Nougat Biscuit

These cookies are available for $6 each with any purchase (usual price $7.80).

DBS Promotion

BreadTalk has partnered with DBS to offer an additional treat for its customers. From 1st to 31st July, enjoy $2 off your purchases with a minimum spend of $15 when you pay with any DBS/POSB Credit or Debit Card. This offer is perfect for those looking to maximise their savings while enjoying BreadTalk’s delightful range of products. Be sure to take advantage of this promotion while stocks last.

24th Anniversary—Song Song Collectible Keychains

Collectible Merchandise and Social Media Specials

No celebration is complete without exclusive merchandise. BreadTalk is introducing the limited edition Song Song Keychain Blind Bag. Priced at $4 each, these blind bags contain one of seven unique keychain designs, making them perfect for collectors.

Additionally, BreadTalk is running a social media contest. Snap a picture with the Song Song Mascot at any of the 15 selected outlets, post it on Instagram with the hashtag #BreadySetGold and tag @breadtalksg. You could win $50 in cash vouchers! Participating outlets include Vivocity, Westgate, Causeway Point, and more.

My Go-To Bakery

BreadTalk has always been my go-to bakery. It’s incredibly convenient with outlets all over the place, and the variety of breads available means there’s always something to suit my mood. Personally, I can’t get enough of their Flosss buns – the original is a classic, but I love trying their new flavours as well. The Choco Twist has quickly become a favourite treat for my coffee breaks. My family adores the palmier selection, especially the new Cheese Palmier, which has just the right amount of flakiness and cheesy goodness.

I’m also thrilled about the new Sour Plum Juice – it’s one of my favourite drinks, and I’m glad BreadTalk has added it to their menu. And I can’t wait to visit Thye Moh Chan to pick up their new cookies, particularly the Hazelnut Walnut Cookie and the Original Nougat Biscuit. Thye Moh Chan has always been my favourite spot for Tau Sar Piah, and these new additions are definitely worth a try.

Lastly, the collectible Song Song keychains are such cute little items. Song Song is an adorable character, and these keychains make perfect little gifts or keepsakes.